EMILIANO & JAEHEE
emiliano@lacasapark.com  917 406 2854
jaehee@lacasapark.com  917 373 1548
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So it has been always a big pride for me that Gap, the “it” American brand I have been working for now 9 years going in, leading a cool modern culture for America. And now the newest best thing that Gap is doing is Co-chairing the biggest American event of the year, Metropolitan Museum Gala with Anna Wintour and Oprah Winfrey. The Monday, the May 3rd. Today!

Not only the Gap will be rocking the night of the Gala at the Met but also Gap had created a Limited Edition Tee Capsule to celebrate the event, Costume Institute’s Spring 2010 exhibition, American Woman: Fashioning a National Identity, the first drawn from the newly established Brooklyn Museum Costume Collection at the Met.

And I was the super lucky one to work on the Tee shirt capsule of total 8 pieces with Patrick Robinson, the EVP of Design and my big boss at Gap!

First the quick down load about the whole event then flipping a heavy binder of fabulous images put together by Andrew Bolton, the Curator of Costume Institute of Met.  Wow, there are ton of information in this!  From prominent oil paintings, posters from the turn of the century, countless images of amazing costumes, historical drawings and black and white photos of real women in the history and the list goes on. The assignment? Design a limited edition tee inspired by each era or the women in American history ( 1890-1940) who changed the women in America and made the America today to be sold at specific Gap stores.

A tee? One tee? It has to be more than one tee. We are going to do a tee per each inspiration from the Met event : Patriot (1910s), Suffragists (1910s), Flapper (1920s), Heiress (1890s), Screen Siren(1930s), Gibson Girls (1920s) and Bohemian (early 1900s). Plus we create one more, one exclusive tee for Met museum only,” the Celebration tee” inspired by Norman Rockwell’s all American Woman image.

Our( Gap’s) biggest focus on this project was to create the tees that are modern and relevant to the women in the Society today. And our process goes as below…

We pick the best couple inspiration images per the era to focus on the specific details: Below, ” The Bohemian” loving the 3 dimensional skirt detail from the image of the costume from the early 1920s and recreated for the tee. ( a page from our sketch book)

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Below, “The Heiress”, We focus on the corset detail. Then give a little modern twist by switching the boning detail to simple zipper. We made it even longer so you can wear it with your newest Gap leggings!

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Here take a look at the photos of Very First mock ups done in back in September, 2009! The work in progress….!

IMG_3854The Bohemian: Raw cut jersey pieces with stitch detail and twisted double layered tee.

IMG_3856The Flappers: Focus on classic diamond panel detail and flirty woven pleat and ruffle details.

IMG_3867The Gibson Girl: All about the small fit and woven shirt layered underneath look. But It’s only a trick! It’s still a tee!

IMG_3864The back of the Heiress Tee: It’s all about the modern “Corset” idea and the zipper detail adds extra cool edge.

IMG_3881The Suffragist: She fought for her right to Vote. The Tough one!

IMG_3875The Screen Siren: She got all the glam she needs but in a very down town way. Completely double layered and draped in bias cut. Quite chick Ha?

IMG_3876The Back view: The origami detail as bit of drama on the back.

And…!

IMG_0779Trying out our top pick, Norman Rockwell’s image of all American fierce and strong woman for Met exclusive tee.  I really relate to this image because this is me everyday. And this is you everyday as a woman. I may not wear American flag outfit, but I do what this woman does. I mean look at her! She looks rather ” Do It All! ” than struggles. She’s strong, responsible, enduring, loving, creative and intelligent. I see my mother and grandmother. I see myself and all the women out there. What an amazing women we are!!

IMG_0728Coming all together.. The sample on the front and the inspiration page on the back. Get my system going…

And the final product ready to be shipped! As you can peek at from the photos, each tee has specific stamp label inside to capture where each tee’s inspiration has come from.

IMG_2195The Bohemian and Patriot. All tees are retailed around  at $44.50.

IMG_2196The Flapper and Heiress.

IMG_2198The Gibson girl and Suffragist.

IMG_2201The Screen Siren.

The Last but not the least, The “Celebration Tee” for Met Museum shop Exclusive.

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Now, Where to Buy these?
Remember these are limited edition. We had produced only limited numbers of tees and only the specific Gap stores are carrying these tees.  So here’s the list of those locations.  On May 4th the Tuesday, the window will be up and tees will be in the stores below. So, Go buy them! Also shop on line
www.Gap.com

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Also check out the site, “Press Room” of Met museum for more details around the actual exhibition:http://www.metmuseum.org/press_room/full_release.asp?prid=%7B32D789A2-4C41-4146-BA91-1F1A6AE0AF98%7D

And here’s the list of other related programs to this big event: Patrick is judging the high school student’s Tee shirt design competition along Anna Wintour and I’ll be also participating in a discussion program, “Conversation with Two Artists” with Andrew, the curator at Costume Institute of Met:

*Related Programs

An audio tour, narrated by Sarah Jessica Parker, provides additional insight into the exhibition and the birth of the modern American woman. It is available for rental ($7, $6 for members, and $5 for children under 12). The Audio Guide is sponsored by Bloomberg.

A two-day symposium celebrating the historic collection-sharing program between the Met and the Brooklyn Museum takes place May 21 in Brooklyn, and May 22 at the Metropolitan. The events are free with Museum admission.

Two documentary films accompany the exhibition – Charles Dana Gibson: Portrait of an Illustrator (1997) and The Flapper Story (1985) – and will be shown at 2 p.m. on certain Tuesdays and Thursdays (schedule available on www.metmuseum.org).

Programs for teens include a T-shirt design competition for high school students (deadline June 14). The winners will be celebrated at a Teen Festival of Fashion: From Suffragists to Sirens featuring related fashion activities on July 17. A Conversation with Two Artists: Fashion! featuring a discussion between Andrew Bolton and Jaehee Park, a design director at Gap, takes place on May 14 from 5 to 7 p.m.

A book, High Style: Masterworks from the Brooklyn Museum Costume Collection by Jan Glier Reeder, accompanies both the Met and Brooklyn exhibitions. It is published by The Metropolitan Museum of Art – $50 for hardcover and $25 for paperback – and is available at the Met (including www.metmuseum.org) and the Brooklyn Museum (including www.brooklynmuseum.org). The hardcover is distributed to additional outlets by Yale University Press.

The Metropolitan Museum’s website (metmuseum.org) features the exhibition and additional information on these programs.

A T-shirt designed by Gap on the occasion of the exhibition is available in the Museum’s on-site shops and www.metmuseum.org for $30.

And here’s a few of the press so far:

www.teenvogue.com/style/blogs/fashion/2010/04/dress-like-an-american-woman-in-gaps-limited-edition-tees.html

http://www.vogue.com/voguedaily/2010/04/designer-pairing-gap/

store.metmuseum.org/T-Shirts/Rosie-to-the-Rescue-Tee/invt/rockwelltee&bklist=

www.refinery29.com/first-look-at-gaps-limited-edition-met-ball-t-shirt-collection.php

fashionindie.com/preview-of-gaps-limited-edition-met-ball-tee-collection/

www.wwd.com/markets-news/costume-institutes-ode-to-american-women-3055596?module=today#/slideshow/article/3055596/3055888

www.graziadaily.co.uk/fashion/archive/2009/09/10/exclusive-we-talk-to-2010-met-ball-host-patrick-robinson.htm

www.popchaser.com/fashion/gaps-patrick-robinson-honors-the-american-woman-with-limited-edition-tees/

www.apparelnews.net/blog/856_3_apparel_news_daily_reader.html

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IMG_2207 The May Vogue Issue.

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2 Comments so far

  1. iva on May 4, 2010 6:31 pm

    this is great , I have always loved the Gap I wish I could of been a part
    please keep me posted thanks so much

  2. When Fashion surpasses Art: Savage Beauty, Alexander McQueen, Met : LACASAPARK on July 30, 2011 5:34 am

    [...] yearly gala. I had a privilege to work with him personally on a small project related to the last year’s Gala, American women as Gap was major sponsor to the [...]