NY based, the hardest working designer in the industry Lauren Kovin’s 9 piece capsule for Spring 10 is artfully mystique and wonderfully Avant-Garde. My personal favorite, the sheer body suite is absolutely to die for. Beautiful mix of buttery cream and purist white with shot of soft pink is just enough to bring an urge for the dreamy warm spring sun light.
Here Miss. Kovin talks about her design process,” It’s very organic and free. Usually, one thing leads to another and they all start forming together. I get inspired by each process and the each process brings me to the next new thing. I buy this grey fabric and love it, but I may bleach it down to the softest pink and the pink brings me to the next different idea. It’s an endless creative process…”
The most of pieces in this capsule are freely formed dresses with patch works and rushing ideas. Open basket weave, playful stripes and ever so subtle color block ideas are well executed through interesting shapes and the volume. I highly credit how Miss. Kovin broke the usual hard edged Avant-Gadre attitude into one soft Spring fling.
Natural light filled Miss. Kovin and her partner and an animation artist Jesse McGowan’s art directed Spring 10 look book is a great success. Juxtapose of outdoor Nature and minimal indoor geometric lines around the each piece all work together fantastically.
Now, check out “Lauren Kovin SS10 Banned Commercials” directed by partner McGowan on YouTube. There are total 8 pieces.